ebiz for media is an initiative that allows the media industry to conduct eBusiness transactions with their trading partners. This initiative continues to be a leading priority for media buying and advertising agencies, as well as media companies. Decreasing the manual work and errors that result from paper transactions between Media Companies & Media Buying/Advertising Agencies is the goal we are all striving for. By implementing a two-way electronic relationship between media traffic/sales systems and media buying systems, our industry will be able to realize:

At this site you will find information on the ebiz efforts of the AAAA as well as access to the industry standards by medium in the Standards Repository.  The XML schemas provide a context for all facets of the media transaction lifecycle, from avail to invoice.

 

Efforts that are occurring in the ebiz for media Lab are documented here and you will also find access to the Registry.  The Registry allows trading partners to locate their buy or sell partners and determine if they are compatible for ebiz transactions.

 

Other compatible trading partners then use the information in the registry to initiate pure Electronic-to-Electronic or Machine-to-Machine communication via web services.

 

All transactions will be able to be fully automated through a common network of communication protocols. Information about communication methods for transacting eBusiness can be located in the Gateway Communications section of the site.